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III Points Music Festival

The III Points Music Festival is a premier event in Miami, held every October, blending cutting-edge music, art, and technology. In 2021, I was brought on board to refresh the festival’s digital presence by reimagining their existing key art. My goal was to breathe new life into the established designs, maintaining the festival’s unique identity while pushing the boundaries of visual creativity.

Client

Location

South Florida

Project

Animation and Digital Graphics for Festival Visuals

THE CONCEPT

Working closely with the original key art, I regenerated the visuals by adding dynamic animations and digital enhancements. This involved creating eye-catching motion graphics for stage screens, social media campaigns, and promotional materials. The challenge was to maintain the brand’s recognizable aesthetic while introducing fresh, engaging elements that aligned with the festival’s innovative spirit.

MEDIA ASSETS

THE EXECUTION

My approach focused on enhancing the futuristic and avant-garde vibe of the festival. I integrated bold, vibrant colors, glitch effects, and abstract animations that mirrored the eclectic mix of music and art featured at III Points. The digital assets were designed to be versatile, seamlessly adapting across various platforms, from large-format stage visuals to quick-turnaround social media posts.

THE RESULTS

The new digital graphics were well-received, amplifying the festival’s visual identity and contributing to its unique atmosphere. The refreshed designs played a key role in elevating the overall brand experience, helping to maintain III Points’ reputation as a forward-thinking and trendsetting festival in the Miami arts and music scene.

III Points Festival Pics

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