1. Publish awesome online content
Content marketing is one of the most important marketing strategies. In fact, a recent survey found that 70% of marketers are actively investing in content marketing. And it works. If you want to attract new customers, posting interesting, helpful, engaging content is a must.
Even if writing isn’t your strong point, getting blog posts out there will massively boost your business and help you grow your customer base. Just make sure you know your audience and focus on solving problems for them. If you’re stuck for ideas, it helps to use a tool like this one.
It’s also a great idea to use a variety of types of content, including images, videos, interviews, infographics, quotes, and more. You can use tools for this too. For example, if you’re stuck on how to make videos, take a look at Vimeo’s online video maker.
2. Have a recognizable logo
Having a logo that’s instantly recognizable and represents your brand values can boost loyalty and drive more sales. This is a cheap (and often free) marketing tactic that’s extremely effective. Make sure your logo is on everything, from your website and social media to packaging.
If you don’t already have a great logo you can use, make sure you create one as soon as possible. When you’re on a budget, you can avoid the costs of hiring a graphic designer by using a free online tool like LogoCreator to build the perfect logo for your small business.
3. Improve your social media strategy
Nearly 50% of the world’s population now uses social media. This means that, if you’re not using it or not using it properly, you could be missing out on a huge number of potential customers. You can avoid this by creating accounts on as many platforms as possible.
Start by creating business profiles on the major sites, like Facebook, LinkedIn, Instagram, Twitter, Pinterest, and Google+. You can also try less well known platforms like Reddit or Quora, as these can be great for getting your message out there.
Once you’re on social media, make sure you engage with as many people as possible and have meaningful interactions. Rather than just focusing on selling, try and add as much value as possible. Tell a story, talk to people, and try to solve problems for them.
4. Collaborate with influencers and other businesses
Another awesome low-cost strategy is to team up with other people in your industry, like influencers, other relevant businesses, and public figures in a similar field. As long as they’re not direct competitors, you can both gain from the partnership by taking part in joint projects.
Collaborating with influencers and small businesses means more exposure. You can do this online through social media, webinars, podcasts, or more. Or, you can do this offline by running special events or starting a promotional giveaway or special offer.
5. Plan and host an event or class
Events and free or paid classes are a great way to get more customers. You can do this online or offline, as long as it’s something that ties into your business. If running an event online, make sure you promote it on social media, your website, and by emailing your customer base.
Your event should be educational and provide a lot of value. By doing this, even if you don’t charge anything, you will still get a lot of attention from potential new customers.